Privacy Policy

1. Who We Are

Medura is a healthcare marketing agency that helps specialty clinic owners generate patient appointments through Google and Meta paid advertising. We operate under the business name Medura and are registered in India.

Registered Address: First Floor, E-49/5, Okhla Industrial Estate Phase 2, New Delhi, Delhi – 110020

GSTIN: 07LJBPK0930J1Z6

When you submit a form on our landing page, you are sharing your information with Medura. This policy explains what we collect, why we collect it, and how we use it.

2. Information We Collect

We collect information in two ways: information you provide directly, and information collected automatically when you visit our page.

Information you provide:

• Full name
• Email address
• Phone number
• Clinic name
• Clinic specialty
• Monthly advertising budget range

Information collected automatically:

• IP address
• Browser type and version
• Device type (desktop, mobile, tablet)
• Pages visited and time spent
• Traffic source (Google Ads campaign, keyword, match type, device, network, location — via UTM parameters)
• Referral URL

We collect UTM parameters from the URL to understand which of our advertisements brought you to this page. This helps us measure ad performance and improve our campaigns.

3. How We Use Your Information

We use the information you provide for the following purposes:

• To contact you by phone or WhatsApp to confirm and schedule a strategy call
• To send you relevant information about our services by email or WhatsApp
• To understand your clinic's needs and prepare a relevant growth plan
• To follow up after our initial conversation
• To improve our advertising and landing page performance
• To comply with legal obligations

We do not use your information to send unsolicited bulk emails, spam, or irrelevant marketing. Every communication you receive from us will be directly related to the strategy call you requested.

4. Sharing Your Data

We do not sell, rent, or trade your personal information to any third party.

We may share your information with the following service providers, strictly to operate our business:

• Google LLC — for Google Ads conversion tracking and Google Sheets data storage (via Google Apps Script)
• Email service providers — to send internal notifications to our team when a form is submitted
• Web hosting providers — the server on which our website and form handler are hosted

These service providers are contractually required to protect your data and may not use it for their own purposes.

We may disclose your information if required to do so by law, court order, or government authority.

5. Cookies & Tracking

Our landing page may use cookies and similar tracking technologies for the following purposes:

• Google Ads: We use the Google Ads conversion tracking tag to measure when a form submission occurs after clicking one of our ads. This helps us understand which ads are performing.
• Meta Pixel: We may use the Meta Pixel to measure conversions from Facebook and Instagram ads, and to create retargeting audiences.
• Analytics: We may use Google Analytics or similar tools to understand how visitors interact with our page.

These cookies are set by third-party platforms (Google, Meta) and are governed by their respective privacy policies. You can opt out of Google's ad tracking at adssettings.google.com and Meta's ad tracking through your Facebook account settings.

Our own code does not set persistent cookies. We only capture UTM parameters from the URL at the time of your visit.

6. Data Retention

We retain your information for as long as necessary to:

• Provide the services you requested
• Maintain business records as required by Indian law
• Resolve any disputes that may arise

If you request deletion of your data and we have no legal obligation to retain it, we will delete it within 30 days of receiving your request.

Lead data stored in our CRM or Google Sheets is reviewed periodically. Contacts who have not engaged with us within 12 months are removed from active communication lists.

7. Your Rights

You have the following rights regarding your personal data:

• Access: You can request a copy of the personal information we hold about you.
• Correction: You can ask us to correct inaccurate information.
• Deletion: You can ask us to delete your personal information, subject to any legal obligations we may have.
• Objection: You can ask us to stop contacting you for marketing purposes at any time.
• Portability: You can request your data in a commonly used, machine-readable format.

To exercise any of these rights, contact us at the email address listed at the end of this policy. We will respond within 30 days.

8. Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption on all form submissions
• Access controls on internal systems and databases
• Restricted access to personal data within our team

No method of transmission over the internet is 100% secure. While we take commercially reasonable precautions, we cannot guarantee absolute security. If you have reason to believe your data has been compromised, please contact us immediately.

9. Third-Party Links

Our page may contain links to external websites, including our WhatsApp contact link. When you click a link to an external site, you leave our page and are subject to that site's privacy policy.

We are not responsible for the privacy practices of third-party websites. We encourage you to read their privacy policies before sharing any personal information.

10. Children

Our services are intended for clinic owners, doctors, practice managers, and business decision-makers. Our landing page is not directed at individuals under the age of 18, and we do not knowingly collect personal information from minors.

If you believe we have inadvertently collected information from a minor, please contact us and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. If we make significant changes that affect how we use your data, we will make reasonable efforts to notify you — for example, by sending an email if we hold your address.

Your continued use of our website after any changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically.

12. Contact Us

If you have any questions about this Privacy Policy, want to exercise your data rights, or need to report a concern, please contact us:

We aim to respond to all privacy-related requests within 30 days of receipt.